Furthermore, RTB lacks the assurance of guaranteed ad fill as it hinges on the interest and bidding activity of potential buyers. This inherent unpredictability affects publishers’ revenue, as there’s no guarantee that all available ad inventory will be filled through RTB at all times. At the end of 1994, a https://socialdosa.com/story7256842/%C3%9Cberlegungen-zu-wissen-in-app-werbung