Real-time bidding can be compared to a stock market, where the amount of demand at the moment determines the price of a stock. With real-time bidding, publishers set the floor price for an ad, but the demand still determines the final price. Con essence, RTB is a specific type of https://cpmcostopermille23344.59bloggers.com/28811042/5-elementi-essenziali-per-pubblicità-digitale